HORNBACH - Herzblut
,,The Hornbach Spring Collection"
This campaign is about the clothes people are wearing during their DIY projects. Every spot and hole tells a story about a project. As an Art Director I contributed to the concept and print ads. Furthermore I created the patches which you could get with every order at the HORNBACH online store.
Creative Directors: Ramin Schmiedekampf / Frank Hose
Senior Art Director: Felix Pfannmüller
Art Director: Mandy Veloso
Agency: Heimat Berlin