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HORNBACH - Herzblut

 ,,The Hornbach Spring Collection" 

This campaign is about the clothes people are wearing during their DIY projects. Every spot and hole tells a story about a project. As an Art Director I contributed to the concept and print ads. Furthermore I created the patches which you could get with every order at the HORNBACH online store. 

 

TVC: https://vimeo.com/121444408​

Creative Directors:  Ramin Schmiedekampf / Frank Hose

Senior Art Director: Felix Pfannmüller

Art Director: Mandy Veloso

Agency: Heimat Berlin