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HORNBACH

,,Act against ugliness"

This campaign is about motivating people to do DIY project in their own homes or for others, It is about not looking away and ignoring all the ugliness everywhere.

As an Art Director I helped create the concept. I also was involved in creating the Print Ads and responsible for the special out-of-home rubbish bag.

Creative Directors:  Ramin Schmiedekampf / Frank Hose.

Senior Art Directors: Susanna Fill

Art Director: Mandy Veloso

Senior Copy Writer: Mirjam Kundt

Agency: Heimat Berlin