HORNBACH

,,Fanshop’’

DE: Da HORNBACH durch die jedes Jahr wechselnden Werbespots einen Kultstatus erreicht hat, wurde der Fanshop erstellt, damit die wahren Fans da draußen sich zeigen können.

EN: HORNBACH is a german DIY-store and famous for their brand communication, especially the TVCs. The HORNBACH-Fanshop is for all the people that follow the brand and want to wear it as a symbol of being part of the movement. Those who want show that HORNBACH is the tool they resort to for building homes, with their bare hands.