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,,That's the hammer and the drilling machine. Montage Tape: For durable fix."

,,That's the hammer and the drilling machine. Montage Tape: For durable fix."

,,Does anything instead of resisting. Duct Tape Power: For easy repairing."

,,Shows the limits of colouring. Fineline Tape: For sharp Color edges"

ROXOLID

,,That sticks"

Roxolid is a Hornbach brand for glue. The ads are about showing the power of the tapes. As an Art Director I created the concept and the layout. Also I did the shooting and accompanied the post production.

Creative Directors:  Lukas Grossebener / Frank Hose

Art Director: Mandy Veloso

Senior Copy Writer: Nicolas Linde

CGI/Shooting: Sublime Berlin

Agency: Heimat Berlin