,,Love your blue shirt"
S.Oliver is a famous german fashion label. This social video is about presenting the new collection of blue shirts. So we invented a story around the ,, Blue Shirt Hymn". The video shows a guy who wakes up and takes his blue shirt out of the closet. Then people come from everywhere and dance with him in blue shirts. As an Art Director I helped create the idea and I was responsible for the look, casting, film shooting, cut and grading.
Creative Director: Kathrin Schaller
Art Directors: Mandy Veloso, Daria Kripakova
Copy Writer: Dorothee Goetz
Director: Lennart Brede
Camera: Martin Schlecht
Agency: Thjnk Berlin