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Making of:


,,Love your blue shirt"

S.Oliver is a famous german fashion label. This social video is about presenting the new collection of blue shirts. So we invented a story around the ,, Blue Shirt Hymn". The video shows a guy who wakes up and takes his blue shirt out of the closet. Then people come from everywhere and dance with him in blue shirts. As an Art Director I helped create the idea and I was responsible for the look, casting, film shooting, cut and grading.

Creative Director:  Kathrin Schaller 

Art Directors: Mandy Veloso, Daria Kripakova

Copy Writer: Dorothee Goetz

Director: Lennart Brede

Camera: Martin Schlecht

Agency: Thjnk Berlin